What happened in Aishwarya Rai Bachchan’s ad happened with Shweta Bachchan’s popular ad
Amitabh Bachchan and his daughter Shweta Bachchan Nanda appeared together for the first time in a jewelery brand advertisement. The ad was withdrawn due to strong protests from bank employees. This has happened to Bachchan’s family in the past and then to Ash’s Ed.
It is noteworthy that before Amitabh Bachchan, Aishwarya Rai Bachchan also got involved in a controversy over an advertisement of the same brand. Also, a picture of Aishwarya which was used for the advertisement of this brand raised the issue of racism. This jewelry brand then corrects and republishes the image. The brand withdrew the Bachchan and Shweta ad and apologized. The Bank Officers Confederation filed a lawsuit against the brand. According to the complaint, the purpose of the advertisement was to create mistrust among the people and consumers about the government banking system.
The executive director of the brand said, “We are sorry to have hurt feelings and so we immediately removed this ad from all media. Aishwarya Rai Bachchan has also become a brand ambassador.
A statement from the brand said, “We apologize for any inconvenience this may have caused you and we are immediately withdrawing the ad from all platforms.” “We have learned that this advertisement has hurt the feelings of those involved with the bank,” the statement said. This creative ad was created as a fiction and not to show the work of any bank employee. We, along with millions of people across the country, are fully aware and respect the contribution of individuals working in banks in this regard. Our sympathies are with some of the people whose feelings have been inadvertently hurt by the advertisements. We take it seriously.