Private companies spend billions of rupees on advertising their products. Some ads are funny and always visible. Currently, however, the advertisement for a body spray has caused controversy. It is alleged that the advertisement was intended to encourage gang rape of women. Many people on social media have also reacted against the advertisement and demanded ban on the advertisement and action.
In response to this demand, the Ministry of Information and Broadcasting has ordered the removal of advertisements from Twitter and YouTube and other media. The ministry also said the matter was being investigated. The Union Ministry of Information and Broadcasting has directed the removal of advertisements of perfume brands promoting sexual violence against women from Twitter and YouTube. In a letter to Twitter and YouTube, the ministry said the videos were “unethical”.
They are misrepresenting women. He is being criticized on social media. In a letter, the ministry said that the Advertising Standards Council of India (ASCI) had also received a video against its guidelines. According to the ministry, the ASCI has directed the advertiser to withdraw the advertisement immediately.
Currently a body spray ad has caused controversy. It is alleged that a private company promoted rape against women in a body spray advertisement. The Ministry of Information and Broadcasting has ordered the removal of the controversial advertisement after it was recorded on all media, especially social media.
The Ministry of Information and Broadcasting has ordered the suspension of Deodorant’s controversial ad. Inquiries are being made according to the ad code. pic.twitter.com/ozcfzQEMAA
– ANI (ANI) June 4, 2022
– Swati Maliwal (watiSwatiJaiHind) June 4, 2022
Are you creating perfume commercials or promoting a gang rape mentality? What level of inferiority is being sold under the guise of creativity? Is there no check before running such extravagant advertisements on TV? I am writing to the police and the Ministry of Information and Broadcasting to register an FIR and stop the advertisement immediately. pic.twitter.com/9ZfPMROo55
– Swati Maliwal (watiSwatiJaiHind) June 4, 2022